Serato: Social Series

Social platforms are sometimes seen among designers as a place where creative is laid to rest at the end of campaigns, or padded out at predictable intervals during marketing cycles. I have always been excited by the potential of social creative and series. It’s a competitive landscape, yet there is an opportunity to create work that is worthy of viewers' time – to design content which embraces the format of these platforms and rewards engagement with discovery.

This perspective guided the development of two series: 'Top5', an info-tainment carousel series, and 'StudioSecrets', which shared music production tips from renowned artists alongside the records they were used on. I ensured that our templates were versatile, featuring vivid colours and seamless transitions between slides, always respecting the audience's attention with insightful content.